D/CAL, a hybrid brand consultancy and creative agency, officially launches under the leadership of skateboarding legend and co-founder Tony Hawk. Joining him are co-founders Adam Wilson, known for his work with Carhartt and McGarryBowen, Jared Prindle from Tony Hawk Inc. and 900 Films, and Ryan Maconochie, with a background in Arc, Leo Burnett, and Trisect. D/CAL aims to address a wide array of business challenges, leveraging a team of experienced agency executives, brand marketers, and cultural entrepreneurs. Their service offerings span across brand consultancy and agency services, with an innovative approach that includes input from strategic and creative minds outside the typical agency realm.
D/CAL's unique strategy involves four main components. Their Brand Consultancy focuses on delivering actionable, insight-driven strategies including brand planning, product innovation, and optimizing in-house client capabilities. The Cultural Advisory Board (CAB), directed by Rick Williams and Cathy Goodman, taps into subcultural trends with members like Atiba Jefferson, Paul Blair, and Jon Gray, among others. This helps in staying connected to various cultural verticals such as music, design, and action sports.
The Creator Network aspect of D/CAL involves a reimagined briefing process for collaboration with new-generation creators, led by the agency's seasoned team. Specialized Partnerships also play a key role, with relationships including Hawk’s 900 Films and Detroit Labs, offering clients flexible and focused solutions.
D/CAL’s current clientele includes diverse brands such as DROUGHT, HoMedics, the Tony Hawk Foundation, and CityBase. More information about the agency and its founders can be found on their website.
➱ Founders' Backgrounds:
- Tony Hawk brings over three decades of global brand-building experience, ranging from apparel to video games. His unique insight is a valuable asset to D/CAL.
- Adam Wilson, with 21 years in creative and digital agencies, has worked with major brands like Jeep and Disney. His tenure at Carhartt significantly shaped his approach to meeting modern clients' needs.
- Jared Prindle, as the first employee of Tony Hawk Inc., has been crucial in developing various ventures, including the Ride Channel on YouTube.
- Ryan Maconochie's 20 years in the industry covers creative roles for major brands and personal creative projects, showcasing his diverse skill set.
Company Website: www.DCALagency.com
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